Of the four categories of segmentation variables, which is most important to Raleigh's segmentation strategy, and why?
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Of the four categories of segmentation variables, which is most important to Raleigh's segmentation strategy, and why?
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According to the case psychographic variables such as lifestyles are most ...View the full answer
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ISBN: 978-1133595854
12th edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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