What challenges does Blu Dot face in selling consumer products (as opposed to business products)? Do you
Question:
- What challenges does Blu Dot face in selling consumer products (as opposed to business products)?
- Do you think the product life-cycle is an important marketing concept in developing and managing Blu Dot products? Why or why not?
- Describe the product mix and the role different product lines play in Blu Dot’s marketing strategy.
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1 Blu Dot must balance affordability with craftsmanship recognizing that some customers value one of ...View the full answer
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ISBN: 978-0538478083
11th edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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