Please read the article JC Penney CEO tries to change the way we shop, which is posted
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Question:
Please read the article JC Penney CEO tries to change the way we shop, which is posted this week
You can review additional information from business journals as Businessweek, Fortune,
Forbes, CNN Money or other credible source from internet.
Please prepare a document where you answer the following questions:
Perform an Industry Environment Analysis.
Determine resources, capabilities and core competencies of JCP
What is its businesslevel strategy? Explain.
Use the valuechain analysis to determine the parts of JCPs operations that create value
and those that do not.
What are the core competences JCP lacks in order to perform successfully the
strategy? Which is your assessment of the decisions taken by CEO Johnson?
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