JetBlue is an American low-fare airline. In 2007, its operations collapsed after an ice storm hit the East Coast of the United States. The storm led to the cancellation of over 1000 flights in five days. Other airlines were affected by the storm but were able to rebound within a day or two. JetBlue’s problems dragged on for days. The main problem was JetBlue’s communication system. A large portion of its pilots and flight attendants were not where they were needed, and JetBlue lacked the means to locate them and direct them to where they were needed. How could a risk management plan have addressed JetBlue’s problems? How should JetBlue’s crisis have been handled? Are there opportunities for an organization in responding to a crisis?