Ask students to write their favorite brand name. They should then draw an associative network around the
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Ask students to write their favorite brand name. They should then draw an associative network around the brand that includes three attributes/features, three benefits, three competitors, attributes, and benefits for the competing brands, etc. They can be allowed to add personal opinions and feelings about the brand to the network.
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Related Book For
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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