Describe how opinion leaders can be formed and found on the Internet. Describe the advantages and disadvantages
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Describe how opinion leaders can be formed and found on the Internet. Describe the advantages and disadvantages of using opinion leaders on the Web. How would this form of opinion leadership be different from any other form of opinion leadership (if at all)?
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Opinion leaders can be formed via the Internet because of the availability of produ...View the full answer
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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