Go to www.swissexpert.com and www.fashionknockoffs.com. Why do you think that the knockoff industry has become so big?
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Go to www.swissexpert.com and www.fashionknockoffs.com. Why do you think that the knockoff industry has become so big? Discuss this in terms of the fashion concepts discussed in the chapter. Also, include a discussion of the economics of buying such brands (how much does the real thing cost?).
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The knock off industry has become so big because it offers consumers the opportunity t...View the full answer
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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