Have student groups devise taxonomy of categories for a product category. Then, have them reposition certain brands
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Have student groups devise taxonomy of categories for a product category. Then, have them reposition certain brands at the subordinate level by modifying that taxonomy. How could the companies carry out such a repositioning?
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1 Dev ising the Tax onomy Student groups should look at the product category determine what type of ...View the full answer
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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