How can a marketer manipulate the social and physical surroundings in a retail store to influence purchasing
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How can a marketer manipulate the social and physical surroundings in a retail store to influence purchasing decisions? How does it work?
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Studies do show that the physical and social environment does ha...View the full answer
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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