If you were hired as Beyonces brand manager, what types of products and services would you suggest
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If you were hired as Beyonce’s brand manager, what types of products and services would you suggest she consider endorsing? How would these products appeal to the members of the Beyhive community? Develop a list of specific marketing and promotional tactics that might be used to reach the Beyhive target market.
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Related Book For
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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