In a project related to #4, have groups of students visit a shopping mall or a superstore.
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In a project related to #4, have groups of students visit a shopping mall or a superstore. Have them evaluate the retail environment for ways that both the retailer and product manufacturers try to increase consumer involvement (refer to text if necessary for strategies to increase involvement).
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Students may observe shoppers who seem highly involved in a product cat...View the full answer
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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