In the age of AI, promotion will likely be directed more to a. pull activities b. image-oriented
Question:
In the age of AI, promotion will likely be directed more to
a. “pull” activities
b. image-oriented advertising
c. influencer advertising
d. “push” activities
e. personal selling
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Correct response d Push activities are focused on the distribution channe...View the full answer
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Related Book For
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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