RH understands that a consumption decision can be influenced by the way a product looks but also
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RH understands that a consumption decision can be influenced by the way a product looks but also by how customers might use the product. This perspective is known as __________.
a. touchpoint marketing
b. the purchase environment
c. design thinking
d. TQM
e. Gemba
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Related Book For 
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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