Student groups should identify three examples of lifestyle marketing on the Internet. Have members of the group
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Student groups should identify three examples of lifestyle marketing on the Internet. Have members of the group demonstrate at least one of these sites in class. Show how the site uses lifestyles to the organization’s advantage?
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Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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