The chapter discusses the quest by many consumers to quantify their personal actions exercise, bodily functions, finances,

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The chapter discusses the quest by many consumers to quantify their personal actions –exercise, bodily functions, finances, and perhaps even the number of dates they went on this month. As we continue to “outsource” these measurements to technology and share them with our networks, do you think this can go too far? At what point do we stop being an individual and start to be a set of metrics?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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