The elaboration likelihood model (ELM) assumes that under conditions of high-involvement, we take the central route to
Question:
The elaboration likelihood model (ELM) assumes that under conditions of high-involvement, we take the central route to persuasion. What does this mean, and how does it work?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 85% (7 reviews)
Using the ELM approach the suggestion is that when a consumer believes that ...View the full answer
Answered By
Anjali Arora
Having the experience of 16 years in providing the best solutions with a proven track record of technical contribution and appreciated for leadership in enhancing team productivity, deliverable quality, and customer satisfaction. Expertise in providing the solution in Computer Science, Management, Accounting, English, Statistics, and Maths.
Also, do website designing and Programming.
Having 7 yrs of Project Management experience.
100% satisfactory answers.
5.00+
3+ Reviews
10+ Question Solved
Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
Question Posted:
Students also viewed these Business questions
-
What is the elaboration likelihood model (ELM)?
-
Describe the elaboration likelihood model of persuasion?
-
1. Use Maslow's Hierarchy of Needs to discuss the types of need that Maple Leaf addressed with its introduction of the Natural Selections line. 2. At which stage of the buying-decision process are...
-
You are the manager of Fun World, a small amusement park. The accompanying diagram shows the demand curve of a typical customer at Fun World. a. Suppose that the price of each ride is $5. At that...
-
Evaluate the following integral in explicit form:
-
What is the purpose of the Quality Management Plan?
-
True or False. Boundary conditions are to be imposed to avoid rigid-body motion of the system.
-
At the end of the year, Randys Parts Co. had the following items in inventory: Required a. Determine the amount of ending inventory using the lower-of-cost-or-market rule applied to each individual...
-
Sustainability in design of fashion and luxury subject questions to answer : what are your thoughts on this movement towards new generation materials? How is technology improving sustainability?
-
Choose one of the following contingency theories: 1) Houses Path Goal Theory (1971) 2) Hersey and Blanchards Situational Leadership Theory (1977) 3) Kerr and Jermiers Leadership Substitute Ideas...
-
What does it mean when a part of the population is underrepresented?
-
Surveys tend to suffer from low response rates. Based on past experience, a researcher determines that the typical response rate for an e-mail survey is 40%. She wishes to obtain a sample of 300...
-
The following figure shows the market for lowskilled labor. The value of marginal product of high-skilled workers is $16 an hour greater than that of lowskilled workers at each quantity of labor. The...
-
Investigate what historical events precipitated these ten amendments to the US Constitution. What were the fathers of the Constitution trying to protect and "clarify" with those 10 amendments?
-
Coasting Worldwide is a U . S . company headquartered in the state of New Jersey. The company provides chauffeured car services and limousines to executives of businesses located in New Jersey, New...
-
Hometowne paid a local radio station $ 1 4 , 2 0 0 for four months of advertising on December 1 , 2 0 2 4 . The advertising will appear evenly over the four - month period. The company debited...
-
Prior to the Sarbanes - Oxley Act of 2 0 0 2 ( " SOX " ) , auditing companies had engaged in non - auditing functions with the corporations they audited. Although this had been cause for concern by...
-
Government entities engage in business type activities, like private - sector enterprises, operating on an accrual basis accounting and generating revenue through user fees. However, challenges arise...
-
Evaluate the following integrals. 6 (? " style="" class="fr-fic fr-dib"> dx (x 36)/2" > 6 (?
-
Whats the difference between an ordinary annuity and an annuity due? What type of annuity is shown below? How would you change the time line to show the other type of annuity?
-
What is involved in marketing planning?
-
What is strategic, functional, and operational planning? How does strategic planning differ at the corporate and the SBU levels?
-
Give several examples of marketing metrics. How might a marketer use each metric to track progress of some important element of a marketing plan?
-
A truck on a straight road starts from rest, accelerating at 2.00 m/s until it reaches a speed of 50.0 m/s. Then the truck travels for 51.0 s at constant speed until the brakes are applied, stopping...
-
what is GNOME? Does Ubuntu have GNOME also? Is Ubuntu only designed for system administration and developers only?
-
For the following exercises, solve each system by Gaussian elimination. 17. 2x-y+32 17 -5x+4y-22=-46 2y+5x=-7 20. 4x+6y 2z = 8 6x+9y-32-12 -2x-3y+2=-4 23. x+y+2=14 2y+32=-14 -16y-242 -112...
Study smarter with the SolutionInn App