This chapter observes that some marketers find greener pastures when they target low-income people. How ethical is
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This chapter observes that some marketers find “greener pastures” when they target low-income people. How ethical is it to single out consumers who cannot afford to waste their precious resources on discretionary items? Under what circumstances should we encourage or discourage this segmentation strategy?
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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