Trace a referral pattern for a service provider such as a hair stylist; track how clients came
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Trace a referral pattern for a service provider such as a hair stylist; track how clients came to choose him or her. See if you can identify opinion leaders who are responsible for referring several clients to the businessperson. How might the service provider take advantage of this process to grow his or her business?
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1 Client A sees an advertisement for the service provider on social media and decides to try them ou...View the full answer
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Related Book For
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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