What are the three types of reference groups, and how can these groups be described?
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What are the three types of reference groups, and how can these groups be described?
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Reference groups include aspirational associative and d...View the full answer
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Muhammad Umair
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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