What happens when advertising is embarrassing? A laxative product recently sponsored an Overnight Relief Sweepstakes with a
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What happens when advertising is embarrassing? A laxative product recently sponsored an Overnight Relief Sweepstakes with a slogan to suggest how the brand is supposed to work: “Enter today. Win tomorrow.” It’s become fairly commonplace in the United States to encounter ads for “unmentionables” like toilet paper, condoms, tampons, and erectile dysfunction medications such as Viagra and Cialis. Is nothing sacred? Should “sensitive” products be advertised in public?
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They should define embarrassment as an emotion driven by a concern for what other...View the full answer
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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