What is LOHAS, and how is it significant to marketers?
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What is LOHAS, and how is it significant to marketers?
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LOHAS is an acronym for lifestyles of health and sustainability The term refers to a segment of ...View the full answer
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Related Book For
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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