What are the advantages of the interactive communications model over the traditional one? How has the growth

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What are the advantages of the interactive communications model over the traditional one? How has the growth of interactive communications improved the practice of IMC?

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Contemporary Advertising

ISBN: 978-3525407189

16th Edition

Authors: William F Arens

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Question Posted: Sep 27, 2023 06:34 AM

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What are the advantages of the interactive communications model over the traditional one? How has the growth

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The interactive model allows companies and consumers to ...View the full answer

Contemporary Advertising

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