Apply the creative process and the various means of deriving and judging “good” advertising to the following Web sites, noting the quality of the creative and the strategic intent behind the work. Be sure to answer the questions below.
■ adidas: www.adidas.com
■ Energizer: www.energizer.com
■ Xbox: www.xbox.com
■ Nissan: www.nissan-usa.com
■ AT&T: www.att.com
■ Sea World: www.seaworld.com
■ Taco Bell: www.tacobell.com
a. Who is the intended audience of the site?
b. What is it that makes the site’s creativity good or bad? Why?

c. Identify the “who, why, what, when, where, style, approach, and tone” of the communication.
d. Write an objective statement, support statement, and brand character statement for each.