As a media buyer working on behalf of a large toy company, it is your job to buy media space for the launch of the Kitchi Kiss doll, which all advertising research shows will be a tremendous profit maker for the company. Using Exhibit 9–16 as an example, create a flowchart for a year’s advertising for Kitchi Kiss. Explain your decisions about the types of media involved, when to use which types, and for how long each type should run.

Exhibit 9-16

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2009 Monday (Bdcst) Dates Media rime Time Television Spots National M National P Cost (5000): Cost: Rating Points: Rtg, Point : Cost/Point: Total uses: by Te Information Services Corp. My Flowchart February March Apri May Jave 27:3 101724 3 10172431 7 1421285 121926 2 9 1623 200.0 10.3 114.0 16.3 2,456.1 420.0 337.6 308.8 274 20.2 171.0 130.0 24.5 19.8 2,456.1 2,237.7 33 20 22.1 162.0 23.2 2,004,0 34 103.8 12.0 113.0 16.2 1,626.5 27 Last Revision: Tuesday, July 16, 2009 Rating Points Rtg. Point % Cost/Point Total uses Cost (5000) Cost% 115.2 (7.5) 1,750,0 (81.7) 165.0 (10,0) 530.2 (100,0) 1,530.2 96.0 250.0 (358) 352.0 (50.4) 690.0 (100.0) 690.0 5,000.0 10 2,192.3 144 2,192.3 144