Calvin Klein and Abercrombie & Fitch get free publicity when their advertising campaigns draw protests. At what
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Calvin Klein and Abercrombie & Fitch get free publicity when their advertising campaigns draw protests. At what point does controversy become a negative externality rather than a positive boost? What might be some signs that a campaign has gone too far?
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Controversy can indeed generate free publicity for brands and it can be a doubleedged sword While it can initially boost a brands visibility and create buzz there is a point at which controversy can t...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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