How does the segmentation of business markets differ from that of consumer markets?
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How does the segmentation of business markets differ from that of consumer markets?
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The segmentation of business markets differs significantly from that of consumer markets due to the distinct characteristics and buying behaviors of businesses and consumers Here are some key differen...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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