If the Partnership for a Drug-Free America asked Goodby, Silverstein & Partners to come up with a
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If the Partnership for a Drug-Free America asked Goodby, Silverstein & Partners to come up with a corresponding radio complement to their pro bono TV campaign, what would Goodby want to keep in mind when converting this concept to an audio-only format?
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When converting a concept from a TV campaign to a radio format Goodby Silverstein Partners would wan...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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