If you were responsible for media placement of the Angel in Red campaign, do you think the
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If you were responsible for media placement of the “Angel in Red” campaign, do you think the spots would be better suited by running on the same billboard every week, or by appearing on different billboards around Buffalo?
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Same Billboard Every Week Consistency Running the campaign on the same billboard every week provides ...View the full answer
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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