Other insurance companies rely more heavily on a sales force to gain customers than does GEICO. Given
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Other insurance companies rely more heavily on a sales force to gain customers than does GEICO. Given what you know about direct-response advertising and personal selling, what are the pros and cons of each approach?
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Directresponse advertising and personal selling are two different approaches to acquiring customers in the insurance industry and both have their own sets of pros and cons Lets explore these approache...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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