Search typography collections to find an example of Trait Gothic, the parent of the font used by
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Search typography collections to find an example of Trait Gothic, the parent of the font used by Saatchi in the Prius launch ads. What qualities does the font seem to exhibit? How would these affect a reader’s perception of a new vehicle such as the Prius?
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An example of Trait Gothic on Font Squirrel Trait Gothic is a geometric sans serif typeface designed ...View the full answer
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Mark Odhiambo Odero
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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