This first AdForum exercise will give you an opportunity to view a large number of great ads and then test your knowledge about some concepts introduced in Chapter 1. You can find the ads in the AdForum Contemporary Advertising Playlist for Chapter 1. As you watch each ad, record its title, then try to identify for each:
1. The source dimensions (sponsor, agency, and persona) and the message dimensions (autobiography, narrative, and drama).
2. The type of advertising: consumer, retail, business, trade, professional, agricultural, image, sale, price, and value.