Building customer loyalty over the long term involves becoming more aware of customer lifetime value (CLV). Go

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Building customer loyalty over the long term involves becoming more aware of customer lifetime value (CLV). Go to the following website to learn more about CLV and the relationship between average order value, repeat purchases, and customer acquisition costs.

http://customerlifetimevalue.co


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Contemporary Business

ISBN: 9781119498414

18th Edition

Authors: Louis E. Boone, David L. Kurtz, Susan Berston

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