Choose a company you are familiar, or whose products you use. Research the companys products and its
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Choose a company you are familiar, or whose products you use. Research the company’s products and its socially responsible and sustainability initiatives (e.g., see whether the firm has set a goal to reduce its energy consumption). Create an advertisement that focuses on one of these initiatives as an example of the company’s positive external communication.
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Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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