Contingency planning requires a combination of looking ahead and being adaptable. Josh James is the founder of Omniture, the web analytics firm he sold to Adobe. James recalls the importance of being adaptable when his company was having difficulties: “There were times when I lay down on the floor at night, close to crying. Then my wife would come over and kick me and say, ‘Get up and figure it out.” Research the news headlines for situations that required contingency planning. Report to the class what the challenge was and how the managers handled it. Discuss whether the planning was effective or successful.