Determine what Dell stands for as a brand, and then discuss the ways PC maker Dells participation

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Determine what Dell stands for as a brand, and then discuss the ways PC maker Dell’s participation in the Lonely Whale Foundation integrates its cause marketing campaign into its culture and values.

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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