Much of McCains global success seems to be closely tied to the success and efforts of its

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Much of McCain’s global success seems to be closely tied to the success and efforts of its clients, McDonald’s and KFC. Describe another globalization strategy that McCain Foods might have used to expand into China using only its own brand name.

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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