On your own or with a classmate, go online, flip through a magazine, or surf television channels
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On your own or with a classmate, go online, flip through a magazine, or surf television channels to identify a firm that uses green marketing. If you see a commercial on television, go to the firm’s website to learn more about the product or process advertised. Does the firm make claims that comply with the Competition Bureau’s guidelines? Present your findings in class.
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Related Book For
Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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