Think back to one of the largest purchases you've ever made. Discuss which steps in the consumer

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Think back to one of the largest purchases you've ever made.

Discuss which steps in the consumer behavior process were applied and whether cultural, family, or social influences came into play.

How would you evaluate the purchase decision today?

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Contemporary Business

ISBN: 9781119498414

18th Edition

Authors: Louis E. Boone, David L. Kurtz, Susan Berston

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