Think back to one of the largest purchases you've ever made. Discuss which steps in the consumer
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Think back to one of the largest purchases you've ever made.
Discuss which steps in the consumer behavior process were applied and whether cultural, family, or social influences came into play.
How would you evaluate the purchase decision today?
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Related Book For
Contemporary Business
ISBN: 9781119498414
18th Edition
Authors: Louis E. Boone, David L. Kurtz, Susan Berston
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