Think of two situations where you were a customer: one situation when you were satisfied with the

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Think of two situations where you were a customer: one situation when you were satisfied with the merchandise you received and one situation when you were not satisfied. List the reasons you were satisfied in the first case and list the reasons you were not satisfied in the second case. Did the failure occur because the seller did not understand your needs?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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