When does a firm use personal selling instead of nonpersonal selling?
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When does a firm use personal selling instead of nonpersonal selling?
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Personal selling is generally used when custo...View the full answer
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Related Book For
Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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