Choose one of the following goods and services and describe your strategy for taking it to the

Question:

Choose one of the following goods and services and describe your strategy for taking it to the next stage in its product lifecycle. For products in the maturity or decline stage, describe a strategy for extending their lifecycle.

a. IPad (growth)

b. MP3 player (maturity)

c. Text messaging (growth)

d. Landline phone (decline)

e. Duct tape (maturity)

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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Question Posted: Jan 19, 2024 04:00 AM

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Choose one of the following goods and services and describe your strategy for taking it to the

Question:

Step by Step Answer:

a IPad growth To take the iPad to the next stage in its product lifecycle we might want to focus on technology improvements and diversification We cou...View the full answer

Contemporary Marketing

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