Like all firms, Apple operates within an external environment of factors beyond its immediate control. Consider the
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Like all firms, Apple operates within an external environment of factors beyond its immediate control. Consider the various aspects of the external environment portrayed in the chapter. What specific external factors have the most impact on Apple’s ability to practice successful relationship selling? Why is each important?
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Contemporary Selling Building Relationships Creating Value
ISBN: 102447
5th Edition
Authors: Mark W. Johnston, Greg W. Marshall
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