Marketers point out that the five levels in Maslows hierarchy of needs are sometimes combined or even

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Marketers point out that the five levels in Maslow’s hierarchy of needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of the following could fulfill more than one need:

a. A donation to the Red Cross to help tornado victims 

b. A retirement investment account 

c. Axe body wash 

d. Dinner at an upscale restaurant.  

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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