Ang Electronics, Inc., has developed a new mesh network. If successful, the present value of the payoff

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Ang Electronics, Inc., has developed a new mesh network. If successful, the present value of the payoff (when the product is brought to market) is $29 million. If the mesh network fails, the present value of the payoff is $9.2 million. If the product goes directly to market, there is a 50 percent chance of success. Alternatively, the company can delay the launch by one year and spend $2.1 million to test market the mesh network. Test marketing would allow the firm to improve the product and increase the probability of success to 80 percent. The appropriate discount rate is 11 percent. Should the firm conduct test marketing?

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Corporate Finance

ISBN: 9781265533199

13th International Edition

Authors: Stephen Ross, Randolph Westerfield, Jeffrey Jaffe

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