Reconsider the Astel Computer example (pages 583586). Astels marketing manager realizes that a further reduction in price

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Reconsider the Astel Computer example (pages 583–586). Astel’s marketing manager realizes that a further reduction in price is necessary to sell 200,000 units of Provalue II. To maintain a target profitability of $16 million, or $80 per unit, Astel will need to reduce costs of Provalue II by $6 million, or $30 per unit. Astel targets a reduction of $4 million, or $20 per unit, in manufacturing costs, and $2 million, or $10 per unit, in marketing, distribution, and customer service costs. The cross-functional team assigned to this task proposes the following changes to manufacture a different version of Provalue, called Provalue III:
1. Reduce direct materials and ordering costs by purchasing sub-assembled components rather than individual components.

2. Reengineer ordering and receiving to reduce ordering and receiving costs per order.
3. Reduce testing time and the labor and power required per hour of testing.
4. Develop new rework procedures to reduce rework costs per hour. No changes are proposed in direct manufacturing labor cost per unit and in total machining costs. The following table summarizes the cost-driver quantities and the cost per unit of each cost driver for Provalue III compared with Provalue II.

1 2 3 4 5 6 7 8 9 10 Home Insert B A Cost Category (1) Direct materials Direct manuf. labor (DML) Ordering


Required:

Will the proposed changes achieve Astel’s targeted reduction of $4 million, or $20 per unit, in manufacturing costs for Provalue III? Show your computations.

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Horngrens Cost Accounting A Managerial Emphasis

ISBN: 9781292363073

17th Global Edition

Authors: Srikant Datar, Madhav Rajan

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