Bombardier’s goal is “to continuously find better ways to bridge distances and bring people together.” In working towards this goal, Bombardier uses a product innovation lifecycle (www.bombardier.com/en/sustainability/sustainability-approach/our-product-innovation-lifecycle.html). The goal of this approach is “to innovate at every stage to meet and exceed customer expectations” with sustainable, high-performing solutions. 

Required:

A. Describe Bombardier’s Product Innovation Lifecycle.

B. Suggest a performance indicator for each step in the Product Innovation Lifecycle.