The Moose Co. expects to capture 35% of the moose chocolate market. In a typical year, this

Question:

The Moose Co. expects to capture 35% of the moose chocolate market. In a typical year, this market averages 600,000 units. This year sales reached an all-time high of 725,000 units. Moose Co. sold 282,750 units. The standard contribution margin per unit for moose chocolate is $4.35. What are the market share variance and the market size variance?

a. $126,150 U; $190,312.50 U

b. $190,312.50 F; $126,150 U

c. $126,150 F; $190,312.50 U

d. $126,150 F; $190,312.50 F

e. $190,312.50 U; $126,150 U

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...