Click-through is one measure of the effectiveness of online advertising.

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Digital Marketing Strategy Implementation And Practice

ISBN: 9781292241579,9781292241623

7th Edition

Authors: Dave Chaffey , Fiona Ellis-Chadwick

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Question Posted: Feb 16, 2024 11:00 PM

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Click-through is one measure of the effectiveness of online advertising. a What is click-through? b Which factors are important in determining the click-through rate of a banner advertisement? c Is...
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Click-through is one measure of the effectiveness of online advertising.

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Yes clickthrough rate CTR is indeed a measure commonly used to evaluate the effectiveness of ...View the full answer

Digital Marketing Strategy Implementation And Practice

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