Considering all of the elements of the digital environment covered in this chapter holistically, list the 13

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Considering all of the elements of the digital environment covered in this chapter holistically, list the 13 case study organizations in order of the impact of those elements on the organizations. That is, the organization that will be impacted most at the top and that which will be impacted least at the bottom.
Alternatively, conduct the same exercise on your own organization or that of your employer and consider how these elements will – or will not – impact on it.

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Digital Marketing

ISBN: 9781138039568

3rd Edition

Authors: Alan Charlesworth

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