How appropriate are the 5Is of identification, individualization, interaction, integration and integrity as a replacement for the

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How appropriate are the 5Is of identification, individualization, interaction, integration and integrity as a replacement for the marketing mix?

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Digital Marketing Excellence

ISBN: 9781138191709

5th Edition

Authors: Dave Chaffey, PR Smith

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Question Posted: Feb 06, 2024 02:00 PM

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How appropriate are the 5Is of identification, individualization, interaction, integration and integrity as a replacement for the

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Digital Marketing Excellence

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